Automotive Digital Marketing Solutions

Paid Search Advertising gives consumers the opportunity to find your dealership and inventory organically in search engines by having ads show up alongside the search results.

Why you need Paid Search Advertisement for your dealer:

With Paid Search Advertising, you are getting a leg up on the competition by ensuring the following:

• Your dealership will be displayed on page 1 of search engine results
• You will directly reach your target audience
• You will receive new and consistent traffic to your dealer’s website
• You will be able to advertise up-to-date in-stock inventory

Problems that can occur with Automotive Paid Search Advertisement:

Some of the main problems associated with Automotive Paid Search marketing include:

• No transparency from your Digital Marketing Agency in terms of site management, activity and performance.
• Your Agency is not regularly servicing your dealership ad and making adjustments as necessary.
• Advertising is not customized to your specific inventory.

Paid social media is a way to target a specific audience by displaying sponsored marketing messages or ads on popular social media platforms.

Why you need Social Media Advertisement for your dealer:

With paid social media your ads will be tailored to your dealership’s identity and target audience. You can also:

• Increase awareness for your brand and dealership
• Grow online presence
• Ensure that consumers who use mobile devices for research are seeing your content.

Problems that can occur with Automotive Social Media Advertisement:

Some of the main problems associated with Automotive Paid Social Media include:

• When ads and content are not tailored to your specific brand or dealership.
• When ads are not updated regularly and are out-of-date.
• Choosing the right platform in which to display your dealership’s marketing content and ads.

Your dealership creative messaging is what your brand will be known for. You need a creative approach to reaching your customers that will resonate with your target audience.

Why you need custom creatives for your dealer:

While it’s important to have a great inventory, it’s equally important to message it effectively to your audience in a way that makes them engage with your dealership. Without clear and creative messaging, you may be missing out on potential consumers.

Problems without custom creatives:

• Having stale and stagnant messaging by not generating new ideas every week
• When your messaging does not represent your dealership’s audience or the current state of the market
• When your Digital Agency does not understand your dealership goals and the type of messaging you’d like to convey

SEO, or Search Engine Optimization, is the process of getting more targeted traffic to your dealership website by ranking higher in organic search engine results. By using targeted keywords, updating content, keeping sites relevant and using other techniques, you can drive traffic to your dealer website.

Why you need SEO for your dealer:

The more visibility you have in search engine results, the more likely you are to get targeted consumers to view your dealership page, engage with the content, and ultimately become new customers.

Problems that can occur with Automotive Search Engine Optimization:

• Not getting return value for your investment – traffic to your dealer website is not as high as you anticipated and/or the wrong customer base is viewing the site.
• Landing pages and website content doesn’t have the proper keywords and placement to ensure that your dealer site is ranked highly in search engine results.

Email marketing is when you send a message to your subscribers to promote your dealer’s inventory or services, provide information, and/or incentive customers with deals and coupons.

Why you need Email Marketing for your dealer:

Email marketing gives you the opportunity to speak directly to your customers and engage with them. Year after year, emails have consistently provided a very high ROI (return on investment) for marketers.

Problems that can occur with Automotive Email Marketing:

• Sending repeat messages that have stale content, are visually unappealing, and/or do not speak directly to your dealership customer base.
• Having a low open rate, low click rate and/or a high unsubscribe rate.

Reputation management is used to help influence how and what people think of a brand, company or individual in the digital space.

Why you need Reputation Management for your dealer:

Reputation management can help you fix unwanted search results and improve your dealer ratings and reviews. By strengthening and maintaining your dealership’s reputation, you will build trust among your consumer base.

Problems that can occur with Automotive Reputation Management:

• Not enough of your customers are leaving reviews.
• Negative reviews limit traffic to your dealership site.
• Not having trust and credibility from your consumer base will negatively impact sales and engagement.

Providing exceptional service, performance and results throughout the entire time you are working with us.

Why accountability matters:

With a trusted partner who will manage all of the aspects of your digital marketing and keep you informed, you can focus on the other areas of your business and enjoy peace of mind.

Working  with other agencies:

• Having your digital marketing strategy start off great, but not maintaining the level of performance you expect and deserve.
• Not getting timely responses from your dealer’s digital vendors and being unable to reach them when you need them.
• Not having a digital agency that understands your dealership goals and understands the essential details of your work.